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From CNH Industrial 3 days ago
Appliance industry has never been so good to promote market competition, “
Appliances to the countryside “Up to save the home appliance industry for the country’s strategic decision-making is almost unheard of. In the financial subsidies, appliance manufacturing, channel distribution, among the farmers to buy, a long absence,” appliances warm “up almost overnight overwhelming.
However, the specific implementation of the policy process, the original belongs to the free trade and open market competition in a sudden people think the flavor out of the market, subsidies link cumbersome, promotion and logistics costs are high, sales did not occur on schedule blowout price, even on January 10 at Beijing’s Palace Hotel Sze Mei Quan held the third appliance, channels tender scene in full swing, but does not alter the “cottage Edition” of “bringing home appliances,” The surging trend.
Appliances to the countryside “cottage” behind
New Year’s Day, the Beijing Morning News reporters Liu Yinghua and De Diaocha then show us the “home appliances to the countryside,” the other side, “is not imitating the successful companies from the ‘home appliances to the countryside’ policy to require consumers to provide savings accounts, corporate their subsidies to the consumers. “many appliances in Shaanxi sales outlets, and many non-winning enterprise products are simply non-winning play the” straight down 13% “signs, some channel operators are taking the audience straight drop publicity strategy. Shaanxi larger
Mobile Store Xunjie directly launched the “urban and rural domestic demand, fully 13% straight down” promotion. Shaanxi Provincial Department of Commerce data show that in 2008 16 December to 4 January, the province’s successful product sales 370 units (the Department). This figure included all appliances to the countryside product category, which
TV The most popular, sold 136 units, followed by 100 washing machine, refrigerators and mobile phones were sold 54 stations and 80, total sales of 422,529 yuan. This and some media reports and official data on their claim that the theory is far from, and in the home appliance line to run around the appliance market, manufacturers and channels of dealers who seem not really smile.
Should be said that domestic demand is a real Chinese home appliance industry, straw, or else will not crush the foreign home appliance giant to enter the Chinese market. Current feedback from all over the country back data indicate that the “home appliances to the countryside” or have a certain effect. For manufacturers, there are sales means that performance look good, but sales did not equal profit, does not mean that “home appliances to the countryside” to save the home appliance industry. Even if the short term can produce some results may be more superficial things, never run, “home appliances to the countryside” and not optimistic.
First, appliance manufacturing scale operation of these years, although coming up, but they are more redundant construction projects, project much, overcapacity is an indisputable fact, then the price wars will be inevitable, even if the tender threshold set go can not stop the “cottage” version of “bringing home appliances,” because consumer electronics market is not state-owned monopolies are, manufacturers for markets and profits, competition is inevitable;
Second, the conflict between cost and profit increase will lead to many manufacturers out of “home appliances to the countryside” activities. Pushing 34 manufacturers in the market of home appliances, the more considering the product positioning, low-cost manufacturing, logistics and distribution systems, and
Service Radius. We know the cost of household appliances integrated manufacturing rising manufacturers to survive in the balance, or to face often will consider the product cost, quality, in particular, some big brands even lower and lower cost, it is impossible to losses in the global today’s perilous economic environment can not afford more loss, it is impossible and the relatively low cost of what small and medium brands play the price war.
Third, the tender, we see that foreign brands and small brands here, while foreign brands, with its leading technology and brand, if the drop-down low-end product prices, will accelerate a large number of Domestic brands die;
Fourth, during the first look at those who “go out” of the home appliance brands, you will understand their performance in a foreign country is Sha Yangzi, a loss to name the head thing we can not dry, not dry a long time.
, Changhong, Haier, new factories or branches overseas mergers and acquisitions, there are profound lessons from tragic failures of, unable to stop the withdrawal of costly setup.
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